A Primer On Intelligence Assets

Written By Sara Graham

Over the last 35 years, the percentage of intangible asset value of the S&P 500 has increased. From 1985 to 1995, intangible asset value more than doubled, from 32% to 68%. After that, it has been a steady upward climb. 2015 to 2020 saw another 6% jump, from 84% to 90%

97% of the US$10.8 trillion of intangible value among a diverse sample of companies, including Apple, Amazon, Aramco, Microsoft, Alphabet, Facebook, Alibaba, Tencent, Tesla, and VISA, is undefined and remains undisclosed on company balance sheets.

Intelligence assets are poorly understood yet represent the majority of intangible asset value. While acknowledging varying views and lack of measurement standards, an area of focus for Qojent, we estimate Intelligence Capital to represent over 65% of intangible asset value.

The key to productivity and wealth generation in over 75% of all enterprise activity is managing intellectual movements and the interfaces of their outputs.

The activities these resources support require a new vector of leadership focus and responsibility.

Organizations must understand the why, how and who behind successes.

Sara Graham

ENGAGETASTE IS A WEB DESIGN, BRANDING AND CONTENT CREATION AGENCY BASED IN THE U.S.

Sara Graham is a Squarespace Expert, Certified Squarespace Trainer and a Top-Level Designer on Squarespace-partner-agency, 99designs, and has worked with more than 700 clients in dozens of countries. Her passion lies in creating beauty, compelling stories and tools that drive business growth. Her design philosophy centers around function, simplicity and distinctiveness. As both a designer and a writer, she crafts rich experiences that express depth, personality, and professionalism in a wholly unique way. She finds immense joy in fostering a sense of connection between website visitors and the business owner.

https://www.engagetaste.com
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